To coincide with the official launch of Sheppy’s Cider in India, David Sheppy accompanied Martin Golding on a market visit to Mumbai in early December 2018.
Our partner in India has already secured around 140 locations in Mumbai to sell Sheppy’s including prestigious bars, hotels and restaurants and it was great to see the drink featured on menus and bar marketing materials. We were also able to sample it alongside local dishes and it made a surprisingly refreshing accompaniment to curry and Asian dishes – take note UK!
David had several interviews for local media and PR as well as a photo shoot for Verve Magazine an online publication with a readership of our target audience which is very much younger affluent women in India (many men still prefer spirits or stronger beers).
The main event was held at the Deputy High Commissioners Residence where a number of influencers, bloggers, media specialists or just the great and good of Mumbai attended. The innovative Sheppy’s ‘cocktails’ proved a surprise hit with everyone and the new product – Sheppy’s Reserve 200 was also launched and is just about to arrive in market on the most recent container.
Next steps are to launch outside of Maharashtra into Bangalore and Goa as we look to pioneer and capitalise on the currently emerging cider sector in the Indian Market.