Sheppy’s Launches in India 2018

To coincide with the official launch of Sheppy’s Cider in India, David Sheppy accompanied Martin Golding on a market visit to Mumbai in early December 2018.


Our partner in India has already secured around 140 locations in Mumbai to sell Sheppy’s including prestigious bars, hotels and restaurants and it was great to see the drink featured on menus and bar marketing materials. We were also able to sample it alongside local dishes and it made a surprisingly refreshing accompaniment to curry and Asian dishes – take note UK!


David had several interviews for local media and PR as well as a photo shoot for Verve Magazine an online publication with a readership of our target audience which is very much younger affluent women in India (many men still prefer spirits or stronger beers).


The main event was held at the Deputy High Commissioners Residence where a number of influencers, bloggers, media specialists or just the great and good of Mumbai attended. The innovative Sheppy’s ‘cocktails’ proved a surprise hit with everyone and the new product – Sheppy’s Reserve 200 was also launched and is just about to arrive in market on the most recent container.


Next steps are to launch outside of Maharashtra into Bangalore and Goa as we look to pioneer and capitalise on the currently emerging cider sector in the Indian Market.

Tudor Rose Exhibited at Gulfood 2019

The annual pilgrimage to Gulfoods commenced a little early this year. The trip proved to be extremely insightful for both those who was undertaking her first visit to the Middle East.

It was then on to Dubai and after a busy day setting up the stand and conducting market visits it was time for an early night before the show started the next day.

As always the show went in a blink of an eye but some highlights include gathering 40 sales leads, 10 new brand owners, plus 15 meetings with current customers and brand owners. It should be noted that our current customers and brand owners were very complimentary about TRI and view us as long term partners.

After the show we went on to Jeddah in Saudi Arabia to spend a couple of days with one of our customers, our ECB and Organix partner. This was a very interesting couple of days, speaking to people in store about consumer feedback, working with the sales managers in market, understanding our customer’s capabilities, meeting the heads of the two largest retailers in Saudi.

Tudor Rose International exhibited at ProWein 2019

After the success of last year’s show, Tudor Rose International again showed its premium drinks portfolio at ProWein, the world’s leading trade show for wine and spirits.

Running from March 17-19, this year’s ProWein was a great opportunity to sample some of the finest and most innovative products across the alcohol category, and there was  no better place to visit than the Tudor Rose International stand.

As well as our core products from Wadworth Brewery, Kestrel Lager and Sheppy’s Cider, we were proud to welcome a brand new range of products to delight potential customers.

Last year over 60,000 visitors attended the fair to sample a wide variety of products from 64 countries. As part of the show’s innovative approach, ProWein’s ‘same but different’ event was focused on beer, cider and spirits. This event, took place in its own hall during the show and was so successful that they increased the space available for the 2019 edition.

As part of Tudor Rose International’s premium drinks offering, we showed a wide range of products from our range across multiple categories such as traditional British beer, craft cider, artisanal spirits and accompanying mixers, thirst-quenching lager, as well as a distinctive wine portfolio to meet any selection needs.

To discuss how we can support your business in export, please visit us at:


Letter from America 2019

It was minus eight degrees C when John landed at Rochester, which he had expected to be a huge facility but which reminded him more of what it would be like if Stroud ever decided to open an Airport. There weren’t any taxis around so the taxi coordinator kindly let him sit with him in his little hut whilst he waited. It was the first example of much of the kindness shown him on his recent trip to Upstate New York and Colorado.

We have invested a lot of our time on trying to establish a new route-to-market in the USA for our Drinks portfolio. It’s fair to say that nothing has gone quite as smoothly as planned and generally taken twice as long as we expected. However, with correctly labelled product in warehouses, state registrations all in place and Distributors at the starting line, we felt it was now the time to go and judge the progress for ourselves.

John was met by Matt and Mike following morning – our two consultants who have been leading the project. After a huge breakfast accompanied by a ‘French Toast Latte’ (the Cracker Barrell special) we went straight into the Marketplace. I have to say it was incredibly uplifting to go into stores and find both 6X and Kestrel available and in most cases, well displayed.

We are currently in over 40 stores in the independent sector but some of the stores were extremely large-scale. We have definitely arrived.

The following day we met a company with Michael Kain, the founder of 6 o’clock Gin. The company are a multi-million Beverage Distributor and their facilities are incredible. We were able to present the entire Tudor Rose range and also allow Michael to take the Team through 6 o’clock in more detail. Overall we presented to over 50 Field Force Sales Reps. TRI are Supplier of the Month for March and April which is a huge coup for us and shows the interest that exists in import brands with a strong proposition. This company were incredibly generous with their time and the focus they gave us. We visited a number of outlets with them and got some great feedback on Kestrel in the bars we sampled it in.  This is a really important relationship for us going forward.

We had further positive meetings in Syracuse where we secured an order from another major Distributor and visited a number of Retailers before heading to Boston. John enjoyed his views of this part of America that he’d not visited previously.

We completed the trip in Denver where we met a Distributor with arguably the best office views I’ve ever come across –  a stunning panorama of the Rockies. We were warmly welcomed by a really strong Distributor in Colorado who fell in love with our Gin varieties. Agreements were swiftly signed and orders placed. They are launching from April 1st and are really excited about the prospects in their state. We were also able to visit a number of Retailers and On-Trade outlets and gain some good feedback.

Overall, it was a really positive trip. Great to see product on shelf, great to meet the Customers and sense their enthusiasm and great to get so many insights on the Market overall. We can develop a business here that will be a major platform for our business in the future. Let’s all drink to that.


Market Visits 2018 – Rocio’s Visit to Iberia

Rocio Visits Iberia

On Sunday 25th November Rocio arrived in Lisbon and prepared for her Monday meeting.

Monday Rocio went to visit our customers. Jordan’s market share is divided between two of our main clients. It is curious to see how both distributors coexist in the same Hyper-market in different areas of interest (mass market & Healthy). One customer distributes Billingtons and launched Everfresh in Portugal this year with an opportunity to see Everfresh in the market, the potential is real. After her meeting she went to visit a few stores to see our products on the shelves.

Tuesday Another one of our customers picked Rocio up and took her on more store tour. Again one of our main clients is East Coast Bakehouse & Cadbury distributor. As well, this was her first opportunity to see ECB on shelf which, to be honest, made her so proud of the job that we all do together in TRI! ECB sales at the moment are slow but steady and sold in around 30 POS and planning to be in around 50 in H1-2019.

One of our customers have done a brilliant job with Cadbury considering all the challenges in 2018. They grow the Milk Fingers a 69% comparing with 2017.

Wednesday was Rocio’s last day in Lisbon and her chance to visit another clients Offices who distributes Ryvita, Baxters, Sharwoods & Colmans.

Thursday morning Rocio was met by one of our clients who was waiting for her at the reception of my hotel in Madrid. They took her to 5 different stores from south to north of Madrid. They are looking to grow Cadbury and perhaps other brands.

Friday was the last day of Rocio’s trip. The most unexpected day and the most rewarding of all of them. She visited another one our customers mainland office in Spain. Their project started 3 years ago distributing some wine and spirits and they are growing since then. The best moment of the whole meeting was when they confirmed that they will be presenting in January, East Coast Bakehouse, to different retail buyers.

The conclusion is that Portugal and Spain are price promotion markets. Everywhere you go you find 3×2, or second unit 50%, or 20% discount, etc. Marketing investment has to be huge if you want to be competitive on shelf. In terms of Brands, Milka is everywhere creating a massive disadvantage for Cadbury. We still have lots of things to do and a whole year to check how our sales strategy is working!


Tudor Rose Visits the Caribbean

Many of us are envious of Adriana’s market visits to the Caribbean and Americas region. As with all trips they are busy and demanding and probably need the most internal flights of any region.


After visiting Central America and South America in March and May 2018 respectively, Adriana went to the Caribbean late July to visit our key and top customers in Bahamas, Barbados and Trinidad. Overall, it was an interesting visit some really good new opportunities on the horizon.


During her visit, Adriana took the opportunity to meet again a couple of contacts made in May:  to discuss Colman’s and St Marche to present the samples they have requested. In addition to these, another customer in Brazil introduced Adriana to another retailer in Sao Paulo, which has increased the odds of growing our current presence in Brazil.

Katy joins the TRIbe!

In February 2018, Katy joined the Tribe as Regional Manager for Europe

Katy Morgan-Mageste joined us from Premier Foods Group where she was part of the International Supply Chain Team. Managing the Australia cake business & other key export markets, she was also involved in demand and logistics planning. She is fluent in Portuguese having spent several years living in Brazil and teaching English as a second language.

We asked Katy few questions to get to know a bit more about joining the TRIbe;

What attracted you to Tudor Rose International?

Having worked with Tudor Rose as a customer whilst at Premier, it always seemed like a great company to work for! I wanted the challenge of working for a purely export company where I could build on my international supply chain experience and gain a lot of new skills.

What are you most looking forward to in your new role?

Having worked for a brand, I am looking forward to seeing things from the other side and developing close relationships with brands to help them grow. I am also looking forward to learning about different markets and how they work in greater depth.

What celebrity would you most like to work with and why?

I think Richard Branson would be a great person to work with, he has built up so many different businesses whilst retaining such a strong global brand. He doesn’t seem intimidated to try anything, even space travel!

What do you like to do outside of work?

I love to travel whenever I have spare time and money! I also really enjoy cooking and relaxing with a good book.

What was your first ever job?

I was a hairdresser’s assistant at 14 which involved lots of washing hair and coffee making!

What is your motto in life?

Never to let fear of failure stop you from trying to achieve something. You’ll regret what you didn’t do so take risks and always say yes to good opportunities.

East Coast Bakehouse – Our exciting new Biscuit range

We are delighted to announce our new partnership with Irish biscuit manufacturer East Coast Bakehouse.

The East Coast Bakehouse biscuit range was launched in Ireland in 2016 and has proved a great success. The biscuits are made with Irish butter which delivers a taste sensation that has to be tried to be believed. The range includes a wide variety of premium cookies and sweet biscuits, both plain and half coated. The recipes, combining quality ingredients with the knowledge of East Coast Bakehouse’ master-bakers, ensure that they live up to their pledge “Baking Better Biscuits”.

East Coast Bakehouse is a new, large scale biscuit manufacturer focused firmly on the future. The state of the art plant is producing an array of innovative biscuit products. The production facility comprises of a 400 meter long fully integrated production and packing line which is one of the most modern in Europe with capacity for brand, contract manufacturing and private label contracts.

Tudor Rose International is very proud to be appointed as the exclusive export partner for all markets outside of the UK and Ireland and we were delighted to be invited to join them on their stand at ISM to present the range to importers from across the world. The response was amazing with everyone who tried the biscuits giving excellent feedback.

If you would like more information on this exciting new biscuit range please get in touch.

Philippa Joins the TRIbe

Philippa Reid joins the TRIbe as Brand Account Manager in September 2017, from SLG in Gloucester where she has been an Account Executive, account managing UK and International customers including Marks and Spencer’s.  Her previous role also gave her experience in customer service, reporting, forecasting, exhibition co-ordination and new product launches. This appointment allows us to make some changes to the allocation of accounts in the marketing team and will allow more focus on developing growth opportunities.

What attracted you to Tudor Rose International?

The opportunity to work closely with household food and drink brands really excited me.

What are you most looking forward to in your new role?

Increasing brand awareness and seeing TRI grow!

What celebrity would you most like to work with and why?

It would have to be a combination of Barack Obama (is he a celebrity now?!) for his leadership qualities, David Mitchell because I find him hilarious and would be good to keep up team morale, and Nigella Lawson for the delicious food she would hopefully bring in to work!

What do you like to do outside of work?

I like to keep fit and play netball for a fun-league in Cheltenham. I also love a bit of Zumba! I am also a bit of a film

geek and ty to get to the cinema as often as I can.

What was your first-ever job?

My first job after school was as a telephone charity fundraiser. It was a good experience as it helped me develop a thick skin!

What is your motto in life?

‘Everything happens for a reason’ – the good and the bad!

Valerie Joins the TRIbe

Valerie Squire joined Tudor Rose International in August 2017 as part of the Marketing team in the role of Marketing Administrator. Valerie has been providing administrative support in a number of industries and using her skills to support her new team.

What attracted you to Tudor Rose International?

I was looking for an administrator position and I enrolled with Reed recruitment in Cheltenham. They put my CV forward for this position which I was quite keen to secure because the role description was very appealing.

What are you most looking forward to in your new role?

Being able to help colleagues who require a reliable, accurate and willing co-worker.

What celebrity would you most like to work with and why?

Bradley Walsh because he has an amazing sense of humour, and can act out any part serious or comic.

What do you like to do outside of work?

I paint pictures in acrylic and Watercolour  and I like playing cards and board games like Trivial Pursuit and Balderdash.

What was your first-ever job?

I started work at 16 in the first year I learned to be a fully qualified shoe fitter in Milwards shoe shop in Stroud. After 6 months, my job included cashing up and updating the accounts (which was done manually then).

What is your motto in life?

Live and let live’. I would just like to say thanks to my lunch time crossword partners and everyone for an easy time settling into a new job: I feel as though I have been here forever!